Principles

Good principles make for better products and great relationships

Clear is kind

Clear is kind

Effective communication is the heartbeat of digital product teams. When we communicate clearly, we build stronger relationships and drive better business outcomes - teams can identify opportunities and deliver value efficiently.

Details matter

Details matter

Attention to detail sets great teams apart from the rest. Accuracy means getting measurements close to the true value, precision is about how consistent or repeatable those measurements are. In product development we pursue both.

Low dogma

Low dogma

Low dogma means a flexible toolkit that is outcome-focused rather than locked into specific processes. This allows teams to pivot their methods as needed and adapt their approach while staying grounded in what actually works.

Foster good dynamics

Foster good dynamics

Everything starts with people on and the way they gel together. Without good dynamics, you probably won’t get far, and you certainly won’t make something amazing. I bring people together to make amazing things.

Move fast, avoid pitfalls

Move fast, avoid pitfalls

Process is a tool and important to getting work done - no group can operate in chaos, at least for too long. My approach is the least amount of process that can quickly deliver a desired outcome in a repeatable way.

Collaborate to earn trust

Collaborate to earn trust

I approach new teams, partners, and situations with the idea that trust is earned, not granted. I stay open about what I want and hope to achieve and I listen for the same from them.